I played into the whimsical and silly when designing Folio's entirely horror submission campaign. This was Folio's first themed edition, and I wanted to ensure repeat writers and readers would not be deterred. Horror isn't just blood and guts. It has different meanings. What scares me might not scare someone else. Scary Movie is a scary movie. It's also a parody, and it's funny. The same can be said for the social media campaign posts below.